“See first that the design is wise and just; that ascertained, pursue it resolutely.” — William Shakespeare

You don’t use yourself as the standard for how others should think and feel or how others should act. You do develop complex criteria that apply to specific situations and circumstances and you generally conform to those criteria. Here is the key. You conform to the criteria; but whether others choose to use those criteria is their choice. If you think their conforming is in their interest, you are clear about that. Still, the choice is theirs.